5. Don’t be afraid to amortize
The philosophy behind the construction of an arena shouldn’t be all that different to the philosophy behind an investment in any large construction project. Make allowance for a few lossproducing years, and amortize the arena rather than “just” writing it off. With perspective it is a short period of time that will have a great effect on the total costs. Try to also take the socio-economic effects into consideration, even though these can be difficult to apply to one’s financial reporting.
Appoint a professional organisation to operate the arena, with a clearly expressed assignment to maximise the number of events held there.
Be patient and consider the benefits for the community.
Higher occupancy rates, a greater degree of attractiveness as a municipality, increased hotel stays etc. The positive effects will span a long period of time.
